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One of the single least understood concepts in business blogging is emotion. There are of course the emotions of your visitors to consider. But all too often as the principals in an effort (owner or stakeholder) we neglect to consider our own emotions. Going even broader, for business owners there is a tendency to entirely neglect our emotions and instead to get so wrapped up in the technical aspects of blogging to the point that we are no longer considering our own happiness - entirely neglecting the actual personality of our business.

It happens all too often. With the immense uncertainty that small businesses face when it comes to digital marketing, all too often a small business owner will take a "follow the leader" approach. This of course inadvertently leaves your competitor at a huge advantage over you as they are driving both their strategy and yours.

Here is our "Benefits of Business Blogging" Infographic. An effective business blog is a critical piece of your digital communication strategy. Within the walls of our Digital Planning Company we spend a great deal of time evaluating how best to create business blogs for our clients and even more so we invest heavily in creating business blog plans that are meant to encourage a deeper engagement on the part of visitors for our clients. As we hope you'll see, in creating this inforgraphic we gave a lot of thought into not only what we included but also the order of the information. That is not to say that the first item is the most important, but rather we very strongly believe there is a mental process involved with business blogging that goes beyond words on paper and speaks to a much larger communication strategy.

If you are like me, the About Page on your site is a particularly hard one to write. You are probably struggling with a few different elements all at once. Some big decisions you might be struggling with include:

• What To Say
• What Not To Say
• Tone of Voice - Formal or Conversational
• Attitude
• Design

When it comes to websites, the first instinct is to make things as a nice as possible. But is that the right approach? If you spend time reading enough marketing blogs eventually you'll start to get serious about things like conversions and testing. And naturally if you are in this mindset you'll wonder what exactly to test. Over here at Gadarian Digital we are currently running our first ugly experiment - read all about it in this post.

So.... We are currently running a very quick Father's Day Contest on our Facebook Page. As this is our FIRST Facebook contest we wanted to keep things fairly simple in

Scalability is considered a holy grail by so many people in both the tech world and in business. If things can scale we'll obviously make money right? Or so we've

We are very excited about the Father's Day Promotion we are running - please make sure to check it out. An Hour long one-on-one digital marketing consultation with me, David