Blog

We have been busy working on a few things both in the front of the site and in the "back office" over the past few weeks. One of our big

Okay... I know, this is a marketing site but sometimes you just need to take a break. And while I don't make my living promoting Google Doodles, Today Google really rocked it (again!) with the Robert Moog Google Doodle

It is not everyday you see your work featured on CNN - but recently Gadarian Digital had such a privilege. Our longtime client Reed Alexander is doing some amazing things

One great aspect of digital media is the ability for your content to travel and to receive exposure from unanticipated sources. With that as a backdrop, consider this case study

Every once in a while I see something and it just makes complete sense to me. These are always great moments and I know we've all had them - that moment where it just clicks. I often look at other businesses, both large and small, and I wonder "how do they do it?" How do they get up in the morning? What processes do they use to run their business? How do they determine pricing? And yes how do they view themselves? I know I'm not alone here. We all do it. The goal is of course to learn and the stakes are high. No sense beating around the bush on this - we all have mouths to feed even if they are only our own. And the truth is for better or worse we all tend to be hyper focused on the successes rather than the failures. When a business is super successful that business automatically has our attention. Suddenly those same questions take on an added sense of urgency.

Being on the wrong side of disparity can be the difference between success and failure. What does that mean, why do you care and is that statement even applicable to your business? Even more so, what does this have to do with digital marketing? Hang in there and it should all make sense. Before we dive in a quick definition of disparity might be in order:

Disparity: The difference between having and not having.

Disparity is one of the big themes that I suspect we are all going to be increasingly aware of over the next decade.

A new study just released by Pingdom claims that 49 of the top 100 blogs in the world are currently using WordPress. Wow! The stats are very impressive. But I have to say from my own perspective what has been even more impressive is how WordPress has grown as a platform. My clients consistently rely on my to make good decisions and electing to devote much of my energy towards utilizing WordPress has been among my best decisions.

True story. Actually just happened. Fortunately a great business lesson was reaffirmed and no one got hurt in the making of this story.

Do not walk around with marketing blinders on.

Just because you know something and you think it is great, does not necessarily mean that everyone will agree. And while I work and promote digital efforts I always counsel my clients that their digital efforts do not operate in a vacuum and they should never be siloed from all other activities. So here goes.