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Being on the wrong side of disparity can be the difference between success and failure. What does that mean, why do you care and is that statement even applicable to your business? Even more so, what does this have to do with digital marketing? Hang in there and it should all make sense. Before we dive in a quick definition of disparity might be in order:

Disparity: The difference between having and not having.

Disparity is one of the big themes that I suspect we are all going to be increasingly aware of over the next decade.

A new study just released by Pingdom claims that 49 of the top 100 blogs in the world are currently using WordPress. Wow! The stats are very impressive. But I have to say from my own perspective what has been even more impressive is how WordPress has grown as a platform. My clients consistently rely on my to make good decisions and electing to devote much of my energy towards utilizing WordPress has been among my best decisions.

True story. Actually just happened. Fortunately a great business lesson was reaffirmed and no one got hurt in the making of this story.

Do not walk around with marketing blinders on.

Just because you know something and you think it is great, does not necessarily mean that everyone will agree. And while I work and promote digital efforts I always counsel my clients that their digital efforts do not operate in a vacuum and they should never be siloed from all other activities. So here goes.

I know.... I know.... Seems like just this past summer Facebook announced a whole slew of changes that were set to revolutionize the way businesses "do social." I know I

Typically we do not build website in-house if only because we prefer to focus our efforts on digital strategy, management and implementation. That said on occasion we've been known to

I know... Inforgraphics are really heating up right now. If you are trying to stay ahead of or even near the front of the curve by now you are well

It happens all too often. A business owner has a website that does absolutely nothing for their business. The site might look nice and the site might even link to all the latest 2.0 but the truth is the site for whatever reason does not reflect the actual needs of the business. Recently I sat down with someone who had a very big store as their home page. They offered up a million different flavors of their various different "widgets" all available for purchase on their site. I have to say given the scope of how much they offered I was impressed - walking in as a stranger to their business the storefront felt substantial. But this business owner was also in an extremely competitive market. As we got to talking about how the website was performing the business owner expressed frustration as he said his site does not really generate any sales....

Gadarian Digital has decided to pull all advertising on The Rush Limbaugh Radio show after the Limbaugh went on air and called activist and law school student Sandra Fluke a “slut” and a “prostitute” last week for advocating for contraception access for all. The reality is we don’t currently advertise with this show, but if we did we would have pulled out. Is our headline misleading? Perhaps. But perhaps not. So why in the world are we issuing a statement on this?