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10 Benefits of Business Blogging – Infographic

By |2012-07-06T16:05:47-04:00June 21, 2012|

Infographic - Benefits of Business BloggingHere is our "Benefits of Business Blogging" Infographic. An effective business blog is a critical piece of your digital communication strategy. Within the walls of our Digital Planning Company we spend a great deal of time evaluating how best to create business blogs for our clients and even more so we invest heavily in creating business blog plans that are meant to encourage a deeper engagement on the part of visitors for our clients. As we hope you'll see, in creating this inforgraphic we gave a lot of thought into not only what we included but also the order of the information. That is not to say that the first item is the most important, but rather we very strongly believe there is a mental process involved with business blogging that goes beyond words on paper and speaks to a much larger communication strategy.

About Page Anxiety

By |2013-01-14T21:39:11-04:00June 12, 2012|

If you are like me, the About Page on your site is a particularly hard one to write. You are probably struggling with a few different elements all at once. Questions Surrounding an About PageSome big decisions you might be struggling with include:

  • What To Say
  • What Not To Say
  • Tone of Voice - Formal or Conversational
  • Attitude
  • Design
The good news is you are not alone - the truth is we all struggle with our About Page and the reason why is because the About Page is really important.

Does Ugly Work?

By |2013-01-14T21:34:44-04:00June 11, 2012|

When it comes to websites, the first instinct is to make things as a nice as possible. But is that the right approach? If you spend time reading enough marketing blogs eventually you'll start to get serious about things like conversions and testing. And naturally if you are in this mindset you'll wonder what exactly to test. Over here at Gadarian Digital we are currently running our first ugly experiment - read all about it in this post.

The Illusion of Scalability

By |2013-01-14T21:32:24-04:00June 3, 2012|

Scalability is considered a holy grail by so many people in both the tech world and in business. If things can scale we'll obviously make money right? Or so we've

Father’s Day Promotion

By |2013-01-14T21:29:02-04:00May 31, 2012|

We are very excited about the Father's Day Promotion we are running - please make sure to check it out. An Hour long one-on-one digital marketing consultation with me, David

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