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Being There By Blogging

By |2014-04-26T22:50:56-04:00August 26, 2012|

Being There by BloggingContinuing with our ongoing series on Better Business Blogging, in this post we explore an often under appreciated aspect of blogging that provides a critical validation for your website visitors. "Being There."

A Quick Analogy

Before we dive in too far in this post it might serve as well to draw a brick and mortar example to help further illustrate this point. Have you ever walked into a retail store that was a mess? How about walking into a store and there is nobody there to great you? You kind of walk around for a half second wondering what to do - are you even allowed to shop here? For those brief moments when you are in a retail store and there are no "humans" present, or when it feels like the store itself does not care about you and your needs as a shopper, the inclination is to walk right out the door. Your website is no different.

Making A Splash in Social Media

By |2012-08-25T10:44:16-04:00August 25, 2012|

I recently saw a very fun TED Talk about social media - it is from 2009 and yet here we are and everything in the talk feels very spot on even today. In particular the idea that by letting go the brand (in this case Greenpeace) was able to gain so much more - despite the fact that in doing so they ended up with an unexpected result that ultimately helped deliver on the outcome they were looking for.

12 Democrat 2012 Election Digital Tactics

By |2012-08-19T11:33:05-04:00August 15, 2012|

From a digital standpoint, politics have become very interesting. While Al Gore might have had a large role in helping the internet get off the ground, with President Obama we had our first social media president. And it shows. This is also a complementary post following up on our recent 12 Digital Tactics Used by Republicans. If you want to learn about digital marketing this post might quickly fall into the must read category - some (not all) of the things Obama and his team are doing really live at the forefront of today's best practices.

12 Digital Tactics That Republicans Are Using for the 2012 Election

By |2012-08-15T11:19:19-04:00August 13, 2012|

With the 2012 Presidential election around the corner the noise is getting extremely loud. In particular it feels like a very good time to take a look at how the politics are evolving and to see how the parties are using digital media to "affect" voters. With that in mind here are 12 Digital Tactics that Republicans are Using to help influence voters and spread their message (by the way stay tuned - a list of 10 Digital Tactics Used by Democrats is coming up).

Don’t Make Me Think Book Giveaway!

By |2012-08-08T11:54:42-04:00August 7, 2012|

Enter Our August Sweepstakes Giveaway!

This month we are running a sweepstakes giveaway - the eligibility is limited to only our Facebook Fans.

The Prize:

A copy of the book "Don't Make Me Think" by Steve Krug.  If you don't already have this book, it really is amazing.  Hopefully you'll win it by entering our sweepstakes, but if not cannot recommend it highly enough - it really is that good! (affiliate link to Amazon on image below) Don't forget to read the Amazon reviews so you can see for yourself how great this book really is:

Power Searching With Google – Review

By |2012-07-29T11:54:40-04:00July 29, 2012|

Power Searching with Google I recently enrolled in a course called "Power Searching with Google that was provided by Google to help Google users become stronger in using search. The

Chicken Soup for the Blog

By |2012-07-17T13:10:52-04:00July 17, 2012|

20 quick self improvement tips to help your blog feel better. Blogging is not easy. Sometimes just "getting out of bed" is hard enough. So here are a few easy to access ideas that to help bring some fresh love to your blog. 1) Blog more often. 2) Blog less often. 3) Blog deeper. Don't worry there won't be another item saying blog shallower. The internet is crowded and shallow posts will not add value.

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