Blog

Marketing Physics

By |2019-11-24T13:41:13-04:00November 24, 2019|

Marketing math is about how we as marketers can apply formulas to better understand and optimize our performance. Today I'd like to introduce a new concept, that being marketing physics.

The Digital Soup

By |2019-02-23T23:23:06-04:00February 23, 2019|

There are a number of factors running across every digital activity.   Some factors are favorable (tailwinds), others are hostile (headwinds).  And some factors are simply chaotic realities that are a