Marketing math is about how we as marketers can apply formulas to better understand and optimize our performance. Today I'd like to introduce a new concept, that being marketing physics.
One of the challenges I see across companies of all sizes trying to achieve online marketing success is the big gap between what an organization would like to do versus
In the past 24 hours I've seen a few interesting articles bubble up on the topic of fair value around digital rights coming from a few different angles. One thing