When it comes to websites, the first instinct is to make things as a nice as possible. But is that the right approach? If you spend time reading enough marketing blogs eventually you'll start to get serious about things like conversions and testing. And naturally if you are in this mindset you'll wonder what exactly to test. Over here at Gadarian Digital we are currently running our first ugly experiment - read all about it in this post.
So.... We are currently running a very quick Father's Day Contest on our Facebook Page. As this is our FIRST Facebook contest we wanted to keep things fairly simple in
Scalability is considered a holy grail by so many people in both the tech world and in business. If things can scale we'll obviously make money right? Or so we've
We are very excited about the Father's Day Promotion we are running - please make sure to check it out. An Hour long one-on-one digital marketing consultation with me, David
We have been busy working on a few things both in the front of the site and in the "back office" over the past few weeks. One of our big
Okay... I know, this is a marketing site but sometimes you just need to take a break. And while I don't make my living promoting Google Doodles, Today Google really rocked it (again!) with the Robert Moog Google Doodle
It is not everyday you see your work featured on CNN - but recently Gadarian Digital had such a privilege. Our longtime client Reed Alexander is doing some amazing things
One great aspect of digital media is the ability for your content to travel and to receive exposure from unanticipated sources. With that as a backdrop, consider this case study
Every once in a while I see something and it just makes complete sense to me. These are always great moments and I know we've all had them - that moment where it just clicks.
I often look at other businesses, both large and small, and I wonder "how do they do it?" How do they get up in the morning? What processes do they use to run their business? How do they determine pricing? And yes how do they view themselves? I know I'm not alone here. We all do it.
The goal is of course to learn and the stakes are high. No sense beating around the bush on this - we all have mouths to feed even if they are only our own. And the truth is for better or worse we all tend to be hyper focused on the successes rather than the failures. When a business is super successful that business automatically has our attention. Suddenly those same questions take on an added sense of urgency.
