The Last 100 Feet is a common refrain in many industries. For me, I first learned about this idea during my days working in television. The idea as I learned is that the cable companies spend billions of dollars laying down miles and miles of cable which is capable of connecting a massive web of boxes - those boxes might be TV's, or today they also include computers and a bevy of handheld devices.
Wow. It is Friday and it is time for a little fun. The Google Star Trek Doodle really delivers, currently available on the Google Home Page. I went ahead and did a quick video to give you a taste of it but I suspect there are a number of different stories you can experience for yourself.... Have fun with this one!
Twitter has just announced that users can now embed a new Twitter timeline on their sites.
Continuing with our series on Better Business Blogging, in this post we are going to focus on the concept of Interaction.
Interaction is critical to every business. No interactions and you have no business. Sometimes it really is that simple.
Other times it is complicated.
With the web everything seems to always be both simple and complicated at the same time and “interaction” is no exception.
Very happy to announce that I have passed the Google Analytics Individual Qualification (GAIQ) exam!
Continuing with our ongoing series on Better Business Blogging, in this post we explore an often under appreciated aspect of blogging that provides a critical validation for your website visitors. "Being There."
Google has taken over the world. Well, if not the world, it’s at least taken over local searches. When people want to find a new local business or local one
I recently saw a very fun TED Talk about social media - it is from 2009 and yet here we are and everything in the talk feels very spot on even today. In particular the idea that by letting go the brand (in this case Greenpeace) was able to gain so much more - despite the fact that in doing so they ended up with an unexpected result that ultimately helped deliver on the outcome they were looking for.
Curious about how the 2012 candidates handling their digital efforts?
From a digital standpoint, politics have become very interesting. While Al Gore might have had a large role in helping the internet get off the ground, with President Obama we had our first social media president. And it shows. This is also a complementary post following up on our recent 12 Digital Tactics Used by Republicans.
If you want to learn about digital marketing this post might quickly fall into the must read category - some (not all) of the things Obama and his team are doing really live at the forefront of today's best practices.
