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With the 2012 Presidential election around the corner the noise is getting extremely loud. In particular it feels like a very good time to take a look at how the politics are evolving and to see how the parties are using digital media to "affect" voters. With that in mind here are 12 Digital Tactics that Republicans are Using to help influence voters and spread their message (by the way stay tuned - a list of 10 Digital Tactics Used by Democrats is coming up).

Enter Our August Sweepstakes Giveaway!

This month we are running a sweepstakes giveaway - the eligibility is limited to only our Facebook Fans.

The Prize:

A copy of the book "Don't Make Me Think" by Steve Krug.  If you don't already have this book, it really is amazing.  Hopefully you'll win it by entering our sweepstakes, but if not cannot recommend it highly enough - it really is that good! (affiliate link to Amazon on image below) Don't forget to read the Amazon reviews so you can see for yourself how great this book really is:

Power Searching with Google I recently enrolled in a course called "Power Searching with Google that was provided by Google to help Google users become stronger in using search. The

20 quick self improvement tips to help your blog feel better. Blogging is not easy. Sometimes just "getting out of bed" is hard enough. So here are a few easy to access ideas that to help bring some fresh love to your blog. 1) Blog more often. 2) Blog less often. 3) Blog deeper. Don't worry there won't be another item saying blog shallower. The internet is crowded and shallow posts will not add value.

One of the single least understood concepts in business blogging is emotion. There are of course the emotions of your visitors to consider. But all too often as the principals in an effort (owner or stakeholder) we neglect to consider our own emotions. Going even broader, for business owners there is a tendency to entirely neglect our emotions and instead to get so wrapped up in the technical aspects of blogging to the point that we are no longer considering our own happiness - entirely neglecting the actual personality of our business.

It happens all too often. With the immense uncertainty that small businesses face when it comes to digital marketing, all too often a small business owner will take a "follow the leader" approach. This of course inadvertently leaves your competitor at a huge advantage over you as they are driving both their strategy and yours.

Here is our "Benefits of Business Blogging" Infographic. An effective business blog is a critical piece of your digital communication strategy. Within the walls of our Digital Planning Company we spend a great deal of time evaluating how best to create business blogs for our clients and even more so we invest heavily in creating business blog plans that are meant to encourage a deeper engagement on the part of visitors for our clients. As we hope you'll see, in creating this inforgraphic we gave a lot of thought into not only what we included but also the order of the information. That is not to say that the first item is the most important, but rather we very strongly believe there is a mental process involved with business blogging that goes beyond words on paper and speaks to a much larger communication strategy.

If you are like me, the About Page on your site is a particularly hard one to write. You are probably struggling with a few different elements all at once. Some big decisions you might be struggling with include:

• What To Say
• What Not To Say
• Tone of Voice - Formal or Conversational
• Attitude
• Design

The good news is you are not alone - the truth is we all struggle with our About Page and the reason why is because the About Page is really important.