Tips for Promoting Your Company on LinkedIn
When it comes to social networks, the “big three” that have consistently maintained popularity and importance are Facebook, Twitter, and LinkedIn. Facebook and Twitter are social networks for anyone to communicate with anyone else. LinkedIn is a bit more specific; it’s a professional network used primarily by business people and employers.
For something with such a clear niche, it’s really a testament to its value that LinkedIn is considered to be on the same level as Facebook and Twitter. Because it is different, the same tactics that work for promoting your company on Facebook and Twitter don’t always apply to marketing on LinkedIn. Here are some tips for promoting your company on LinkedIn.
The topic of how to generate more value from business blogs is a big reason that people pay me. As a result needless to say I give this topic a tremendous amount of thought. And the one insight that leaps out the most, while also providing the single biggest surprise is that by operating a vibrant business blog, you as a business owner are much more likely to know your business better.
For this reason alone it makes massive sense to begin to actively run a business blog. And when you think about it this actually is totally logical. A big piece of running a meaningful business blog is focused on crafting very intelligent, well-thought-out, and highly relevant content. In order to accomplish this by necessity it is required to think a great deal about your efforts before hitting publish. It is through this process that the beginnings of an elevated understanding of one's own business really come forward. 
The Last 100 Feet is a common refrain in many industries. For me, I first learned about this idea during my days working in television. The idea as I learned is that the cable companies spend billions of dollars laying down miles and miles of cable which is capable of connecting a massive web of boxes - those boxes might be TV's, or today they also include computers and a bevy of handheld devices.
Continuing with our ongoing series on Better Business Blogging, in this post we explore an often under appreciated aspect of blogging that provides a critical validation for your website visitors. "Being There."