Boomerang for Gmail Review
One of the tools that I spend a decent amount of time utilizing is a service called Boomerang. The service is a nice add-on to your Gmail inbox and while they have been rolling out some nice upgrades over time, the main function is to have emails come back into your inbox whenever you'd like.

Right now I'm working with an architect as a new client - my role is to help guide him through the process. One of the early task I have been concentrating on is focused on research. We're looking at all kinds of things, but in particular we're looking at what other architects are doing.
And that brings me to the point of this post. As I was reviewing one site I commented to my client that while a particular attribute might be interesting, unfortunately from a web usability perspective it was problematic because the site owner had completely broken away from standard convention in such a dramatic way that it was actually hard to achieve the goal of this particular page (in the case of this page it was to click on something.)
Classic blogging decision. Someone else is killing it so you decide to do the same thing. If it seems to be working for them then clearly you should be doing it too.
The truth is what they are doing might a great decision for their business, but not necessarily the right decision for yours. Then again, maybe they aren't even doing the right thing for their own business in which case copying their strategy would be even more foolish.
We've all been there. Those "deer in headlights" moments...