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I are very proud to share with you that Gadarian Digital has recently been added to the MailChimp Experts Directory in the area of "consultation."

Although small businesses tend to run very lean operations, it doesn't mean that you can neglect investing in marketing your brand. There are several excellent resources you can utilize to

I was recently conducting research for an upcoming client and I stumbled across an interesting observation. For a while now I was simply assuming that a few things that Chrome does are actually beneficial to my web browsing experience - I was thinking about MY web browsing experience, but what about YOUR web browsing experience? Chrome currently takes what they deem to be a phone number and they turn it into a clickable link. That is great except that perhaps it might not be depending on how you actually designed your site. Here are a few examples of the same site - all from a portion of the header, all from different web browsers - the phone number for this business is listed on the top right corner (I've blurred the actual phone number): In Firefox:

There really is something magical about new shoes. When you put them on you somehow feel like you really get this "walking" think much better. New clothes have a similar effect for me, although admittedly it is not as strong. I know it's crazy, but somehow new shoes just make my entire walking experience feel a little more special, a little more meaningful. You are beginning to think you have better things to do with your time - this is after all supposed to be a site about digital this and online that! Bear with me on this one...

I am very pleased to share with you the latest site Gadarian Digital has overseen the launch of: Siren Marine

The Client

Siren Marine provides the hands down best remote tracking system available and I am thrilled to be working with their team. In putting together this project there were a number key considerations that the team felt we needed to focus on. A big one that I hope leaps out is the many ways that we tried to keep introduce boaters in new ways that would be particularly meaningful to other boaters. We really strove to make a site that a boater would feel at home on.

Happy to say I made it to the polls today! Check out my "digital sticker" courtesy of Foursquare

When it comes to social networks, the “big three” that have consistently maintained popularity and importance are Facebook, Twitter, and LinkedIn. Facebook and Twitter are social networks for anyone to communicate with anyone else. LinkedIn is a bit more specific; it’s a professional network used primarily by business people and employers. For something with such a clear niche, it’s really a testament to its value that LinkedIn is considered to be on the same level as Facebook and Twitter. Because it is different, the same tactics that work for promoting your company on Facebook and Twitter don’t always apply to marketing on LinkedIn. Here are some tips for promoting your company on LinkedIn.

Well it had to happen at some point - Gadarian Digital goes global! I am very pleased to announce a new client site we just put up last week for

In August I ran a Facebook sweepstakes featuring the amazing book "Don't Make Me Think" by Steve Krugg. The contest was very fun to put together and I learned a

Blogging Develops Knowledge

The topic of how to generate more value from business blogs is a big reason that people pay me. As a result needless to say I give this topic a tremendous amount of thought. And the one insight that leaps out the most, while also providing the single biggest surprise is that by operating a vibrant business blog, you as a business owner are much more likely to know your business better. For this reason alone it makes massive sense to begin to actively run a business blog. And when you think about it this actually is totally logical. A big piece of running a meaningful business blog is focused on crafting very intelligent, well-thought-out, and highly relevant content. In order to accomplish this by necessity it is required to think a great deal about your efforts before hitting publish. It is through this process that the beginnings of an elevated understanding of one's own business really come forward.