Living Local. Does Your Marketing Firm Practice What It Preaches?
So much of my business is predicated on "local" at the turn of this year I made it a high priority to invest a great deal of my own personal time into exploring the local environment. While the capacity to invest in local is applicable to every business, for me this was of particular importance as I had recently moved to the Boston area from Los Angeles. Beyond that I felt it was very important to take my own business outside of the theoretical and to infuse my practice with some hard-core local experience.
Big brands deliver phenomenal marketing messages, particularly for consumer products such as sneakers, movies and more recently smart phones, but that high level marketing treatment is not an exclusive approach reserved only for the multi-nationals. No matter what the size of your company,YOUR BRAND deserve nothing less in terms of how you approach your marketing. Truthfully, as a small business you can afford nothing less BUT you need to find your edge.
