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Recently I attended an all day Saturday session at WeekendU called “Internet Power – Average to Power User in One Day”. The university is founded by Dmitry Shapiro (a little more on him below) and this is how WeekendU describes this particular class:

Taught by Dmitry Shapiro, an Internet Pioneer and digital innovator, will teach anyone the techniques, shortcuts and tools that allow the Digitally Proficient to get ahead.

So, what does this have to do with online marketing? The answer quite bluntly is everything.

Google recently came out with automatic captioning for YouTube which has huge potential benefits for your online marketing videos.  And certainly while Google gets to play the "don't be evil"

Congratulations, you’ve swallowed the cool aid and you’ve decided to take your business “Social” (PS – by the way a very good move on your part!) but now what??? Being social naturally means you’ll be having all kinds of wonderful digital conversations with a large variety people – all of whom are hugely motivated to buy from you – why didn’t you do this sooner! But not so fast, as you quickly realized about a second after this great revelation, you’ve never been digitally social, you have no idea what to say and most importantly you have no interest in embarrassing yourself thereby diminishing your own business prospects. Now relax. It’s all going to be okay – after all, you’re about to go social….

From a marketing perspective, the opportunities provided by the internet have redefined many of the "rules" of marketing. Today small businesses have access to global marketing opportunities allowing people to

Gadarian Digital specializes in the formation and implementation of effective digital strategic services and creation of social media marketing that will deliver real value to your brand. We offer a wide