Blog

Hey there - I've been a little remiss in staying on top of this blog over the past few weeks in large part because I'm happy to share with you

I sat down with Mike Bonifer, co-founder of GameChangers, and spoke with him about some of the really interesting things they do over there.

In the networked world, the most successful brands and business strategies are those that adapt most readily to the realities of an ever-changing economic environment. The ability to improvise is essential.

The conversation blew my mind, and I suspect it will have a big impact on you too. We covered a variety of topics including how a business needs to adjust to the world of today, and yes, we also talked about online marketing… Enjoy!

Most Angelenos know NORMS Restaurants as an iconic purveyor of quality food at very reasonable prices.  A wide mix of customers ranging from the very late-post club hipsters to the octogenarian early bird special crowd regularly fill their tables.   This family owned operation has been in business for over 60 years.

Recently I attended an all day Saturday session at WeekendU called “Internet Power – Average to Power User in One Day”. The university is founded by Dmitry Shapiro (a little more on him below) and this is how WeekendU describes this particular class:

Taught by Dmitry Shapiro, an Internet Pioneer and digital innovator, will teach anyone the techniques, shortcuts and tools that allow the Digitally Proficient to get ahead.

So, what does this have to do with online marketing? The answer quite bluntly is everything.

Google recently came out with automatic captioning for YouTube which has huge potential benefits for your online marketing videos.  And certainly while Google gets to play the "don't be evil"

Congratulations, you’ve swallowed the cool aid and you’ve decided to take your business “Social” (PS – by the way a very good move on your part!) but now what??? Being social naturally means you’ll be having all kinds of wonderful digital conversations with a large variety people – all of whom are hugely motivated to buy from you – why didn’t you do this sooner! But not so fast, as you quickly realized about a second after this great revelation, you’ve never been digitally social, you have no idea what to say and most importantly you have no interest in embarrassing yourself thereby diminishing your own business prospects. Now relax. It’s all going to be okay – after all, you’re about to go social….

From a marketing perspective, the opportunities provided by the internet have redefined many of the "rules" of marketing. Today small businesses have access to global marketing opportunities allowing people to

Gadarian Digital specializes in the formation and implementation of effective digital strategic services and creation of social media marketing that will deliver real value to your brand. We offer a wide