Recently I wrote about making a digital resolution for 2011 and with so much happening with social media, online marketing and with e-commerce I think a digital resolution has become a 'must'. I'm sure you do too, but you might also be asking the question of where to begin?
If you'd like to share a digital grievance on this 2010 Festivus, we'd love to hear it! In case you missed it in our video, our 2010 digital grievance is comment spam!
A few months back I joined a website called About.me which at the time was in 'beta' mode. I was interested in this company because I am interested in these kinds of things, but truthfully I had a hard time seeing the value in. Today, I feel differently.
With every new year there is always a focus on renewal. I suspect 2011 will be no different and at least digital speaking, beginning a new project can be a major challenge. In fact, you could even argue that the more you know about digital, the harder the project can potentially become.
One of the items we regularly do with our clients is something we call a "Digital Road Map", and while I'm not going to pitch you on hiring us to do one for you, I am going to shed a little light on our own process in the hopes that if you are going it alone, or even with another vendor, you might be able to deploy some of this strategy into your own process.
One of the places where I try to remain productive is with my bookmarks. Yesterday my solution was Delicious, but today its Evernote. If you are not familiar with bookmarks, here is the Wikipedia entry on the subject but the easy answer is bookmarks are used to mark specific webpages. Most web browsers come with a bookmarking solution but typically they are not cloud based solutions. Also, the options with your browser tend to be limited in terms of abilities. Translation - using a third party for your bookmarks tends to be a much better solution.
Social Media is mainstream - Facebook CEO Mark Zuckerberg has been named the 2010 Person of the Year by Time Magazine.
YouTube has just posted their 2010 recap on their official blog. Here is a link to the post from the YouTube blog.
In terms of 2011 I'm going to suggest that you all consider making a digital New Year's Resolution! That's right - a digital resolution. Every year people make resolutions to better their lives, and I think this year its time you did the same for not only your 'real' life but also for your digital life. As the scope of business continues to travel online a digital resolution today could end up being a defining moment for your business.
As the year comes to a close there are always so many really fun posts that analyze how the previous year "went". Toward that end Twitter has just released the top Twitter trends for 2010.
While we always hear about how important it is to rank high on Google (and yes, it is important) there are so many other places that it is important to rank well in. One of them is Twitter. Here are a few quick tips to optimize your Twitter profile.
1) Focus on your profile - just like people use Google to search, they also use Twitter to find people, so use the limited amount of character you have to place some key words that are relevant to your business.