Speaking Engagement | Sudbury Chamber of Commerce
I am honored to have been invited to speak before the Sudbury Chamber of Commerce. I will be talking about how to put together a digital roadmap with a focus on small business. Web strategy as well as social media (Twitter, Facebook, YouTube...) will be heavily featured. I'll also be touching on some specific 'local' touchstones that every business should be considering.


We all use
It's been exactly one week since I've launched the 
If you've been on
ROI is a common refrain in social media - Return on Investment, or bluntly, is this activity worth my money and/or time? You hear talk about this all the time and so you should. Unlike your personal life where your motivations are considerably different, in business it is about making money. Specifically with Facebook there are some many opportunities to connect with your audience, to engage your customers and to solicit feedback but a big question is always what do these Facebook relationships actually mean in terms of your business.