When you spend decades in high-stakes executive leadership, it’s easy to believe the title defines you. But the real test of human potential isn’t how well you wear the corporate coat—it’s who you become when you step out of it and arrive at your true story.
For 25 years, Janylène Turcotte built a formidable corporate career. She went from selling encyclopedias door-to-door to building a very successful HR career across law firms, major banks, and an eight-year run at Deloitte. She was the trusted strategist brought in to guide organizations through massive change. She loved the pace, the culture, and the prestige.
Then came an unchosen exit. In a single meeting room, her booked-solid calendar was wiped completely clean.
The Journey Through the Pivot
The path from that abrupt exit to where Janylène stands today was not a straight line; it was a profound human transformation. Three days after leaving Deloitte, sitting in a VP interview at a major bank, her mind went completely blank. Walking home in the rain in her red Hunter boots, she realized her body was rejecting the old path. She didn’t need another 60-hour executive role—she needed a fundamental reset.
Stripping away the corporate title forced a deeper reckoning. Without the speed of executive travel and meetings masking it, Janylène confronted her growing reliance on alcohol. Choosing radical sobriety, she brought the same intensity to her recovery that she once brought to M&A integrations—building a personal support network, walking 80km a week, and committing fully to her health.
The turning point arrived during an NLP seminar, where she experienced a live hypnosis demonstration. A heavy, unseen weight lifted instantly. Walking out into the sunlight, her new path was unmistakable: she was meant to combine 25 years of business acumen, executive coaching, and clinical hypnotherapy to help others navigate their own pivotal moments.
The Red Thread: Flipping the Story
This is where Janylène’s journey illuminates the core mission of The Flipped Story. A true Flipped Story isn’t just about changing your business card; it’s about navigating the emotional friction of a transition to arrive at genuine self-possession and purpose. Janylène took a forced corporate exit and turned it into the foundation of her native empathy.
Today, Janylène has arrived at a practice built on deep alignment. As the founder of Hypnocoach, she works with CEOs, second-generation business owners, and exiting founders who are navigating major crossroads. She specializes in helping high achievers who look like a 10/10 on paper but feel like a 7/10 on the inside, using Rapid Transformational Therapy (RTT), executive coaching, and somatic tools to close the gap between knowing what to do and finding the internal conditions to actually do it.
The Flipped Story Recipe Book – The Unconscious Alignment Recipe
In our signature finale, Janylène contributed two core ingredients to our Recipe Book for anyone working to flip their own narrative – and frankly they are both really strong!
Connect with Janylène
If you are navigating a major transition, preparing to step away from a business, or ready to flip your story from a 7/10 life to true alignment, you can connect with Janylène directly:
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Website: Discover her methodology and book a free 30-minute discovery call at hypnocoach.ca.
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Newsletter: Subscribe on her website to receive her weekly insights on subconscious rewiring, executive transition, and deep leadership alignment.
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