If you are getting ready to come out with a new product or service, conversion is a huge factor – how you present your offer will have a big impact on how well it does. Of course there are always other factors, with a big one being your relationship with your audience (do they trust you?) and relevancy but there are many on page factors you can control (and test!).
The folks over at KissMetrics have put together this very nice inforgraphic on “Online Testing Essentials” which is definitely worth a review. Over time I have seen my own reading patterns with regard to this company shift from an occasional to a must read. So without further ado enjoy…
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Source: Online Testing Essentials: An infographic on what online marketing activities to test.