Digital Road Map

With every new year there is always a focus on renewal. I suspect 2011 will be no different and at least digital speaking, beginning a new project can be a major challenge. In fact, you could even argue that the more you know about digital, the harder the project can potentially become.One of the items we regularly do with our clients is something we call a "Digital Road Map", and while I'm not going to pitch you on hiring us to do one for you, I am going to shed a little light on our own process in the hopes that if you are going it alone, or even with another vendor, you might be able to deploy some of this strategy into your own process.