Sounds funny to hear so much talk about a multi-billion dollar company such as Google struggling to achieve but I can say that for this little digital marketing firm, Google is going to play a much bigger role in what we do for 2012.
In 2011 we integrated Google Apps into our mix which has been a really nice addition to our workflow.
In addition we are going to become much more active with search this year.
With search of course comes Google Analytics – another area we plan to come way up on.
YouTube is also going to have a much larger role and one of our big pushes is going to be focused on screencasting tutorials.
We have been active with social for a few years now (considering this is one of our prime services that is not a surprise) and Google+ in particular is going to have a larger role in what we do. In fact this post by Social Media Examiner on using Google+ to advance search results motivated me to get moving on linking the authorship of my personal posts with my personal Google profile.
Beyond all that I do think Google is just getting started. In particular with a looming Facebook IPO, I expect some major announcements to come out regarding the the use and functionality of business pages within Google+. By the way, if you are interested, feel free to check out the Google+ Business Page for Gadarian Digital.
And another thing… I’d strongly suggest you take a look at Google Voice as well – they have some great features including my favorite which getting transcribed emails with my incoming voice messages.
And yes, the Android is pretty great. While I know there are some real serious iPhone users out there, I do know that this Android user is very happy.
As the year progresses I’ll follow up on this post on occasion to let you know what Gadarian Digital is doing vis-a-vis Google.
[…] big effort to align the Gadarian Digital offerings with what Google is doing (you may have seen my Googelize Me post from earlier this year.) That is not to the exclusion of other critical items, technologies […]