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Rocking quite the acronym with this one - M2M2B2B2C2C! So before we get too far into this and explore the why, a quick breakdown on the what... M2M | Machine

As the Metaverse starts to heat up, no better time than right now to put your Metaverse Marketing plan together!

A bit of a look back at a previous life, but I'll share a few observations based on a view from afar and my time in the entertainment industry. Taking

The world will be running on machines soon.  Machines will make your coffee for you.  Machines will pick up your laundry up.  Machines will teach your children.  People will still

Marketing math is about how we as marketers can apply formulas to better understand and optimize our performance. Today I'd like to introduce a new concept, that being marketing physics. 

The 2019 Internet Trends Report was released by Bond Capital last month.  The report is led by Mary Meeker and her team, and is considered by many folks across the

Over the coming weeks I'm going to explore Marketing Fitness.  As I've been doing over the past few years, I'll  be going deep around the topic to probe this space

Do't Let Digital Anxiety Flat Line You! If you caught my post on digital enablement, you'll recall I introduced a concept call the "digital soup". To paraphrase - there are

There are a number of factors running across every digital activity.   Some factors are favorable (tailwinds), others are hostile (headwinds).  And some factors are simply chaotic realities that are a

Congratulations - you took ownership of a digital enablement program. This is a big piece of the digital transformation efforts taking hold within your company! Perhaps you are about to