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Over the coming weeks I'm going to explore Marketing Fitness.  As I've been doing over the past few years, I'll  be going deep around the topic to probe this space

Do't Let Digital Anxiety Flat Line You! If you caught my post on digital enablement, you'll recall I introduced a concept call the "digital soup". To paraphrase - there are

There are a number of factors running across every digital activity.   Some factors are favorable (tailwinds), others are hostile (headwinds).  And some factors are simply chaotic realities that are a

Congratulations - you took ownership of a digital enablement program. This is a big piece of the digital transformation efforts taking hold within your company! Perhaps you are about to

One of the challenges I see across companies of all sizes trying to achieve online marketing success is the big gap between what an organization would like to do versus

In the past 24 hours I've seen a few interesting articles bubble up on the topic of fair value around digital rights coming from a few different angles. One thing

How to Use Man-Hour Marketing Math to Ensure Online Marketing Success! I recently delivered a Digital Marketing Power Tips presentation and one of my first slides introduced "Man-Hour Math" explaining that you need