Overcoming Digital Anxiety
Do't Let Digital Anxiety Flat Line You! If you caught my post on digital enablement, you'll recall I introduced a concept call the "digital soup". To paraphrase - there are
The Digital Soup
There are a number of factors running across every digital activity. Some factors are favorable (tailwinds), others are hostile (headwinds). And some factors are simply chaotic realities that are a
Deliver Digital Enablement With This Framework
Congratulations - you took ownership of a digital enablement program. This is a big piece of the digital transformation efforts taking hold within your company! Perhaps you are about to
Part 2: Man-Hour Marketing Math And Why You Are Failing
One of the challenges I see across companies of all sizes trying to achieve online marketing success is the big gap between what an organization would like to do versus
Pricing, Value and Fairness in the Digital Rights Management Era
In the past 24 hours I've seen a few interesting articles bubble up on the topic of fair value around digital rights coming from a few different angles. One thing
Man-Hour Marketing Math
How to Use Man-Hour Marketing Math to Ensure Online Marketing Success! I recently delivered a Digital Marketing Power Tips presentation and one of my first slides introduced "Man-Hour Math" explaining that you need
Connected Marketing
"Connected Marketing" can have so many different meanings depending on who is making the statement. In the context of digital, both of these words on their own are experiencing a
The State of #Things
It really is a great time to be a #thing. #Things are white hot right now. #Things are calm cool and connected! #Things have gotten so big that they even
Why Tension Between a Visitor and Website is Good
Every web interaction is filled with anticipation. The site visitor is hoping for something. The site owner, similarly has a desired outcome. Sometimes the parties are aligned, and other times
What the Sony Interview Hack Means for Digital Marketing
We live in an interconnected world where data is constantly co-mingling with messaging. It all sounds great as long as everyone is a good actor. Unfortunately in our "new normal"