The Physics of the Flip: How Abi Asija Traded a 9-to-5 for a 7-Figure Land Empire
In the world of real estate, "flipping" is usually about houses, debt, and high-stakes drama. But for Abi Asija, the most important flip wasn’t a property - it was his
The Ivory Tower Escape: Jasmine Martirossian on The Flipped Story
If you think your career pivot is stressful, imagine telling a house full of professors that you’re trading the pursuit of "Pure Truth" for the pursuit of "Market Share." In
From Broadcast to Podcast | Jon Goehring’s Flipped Story
In our latest episode of The Flipped Story, I sat down with Jon Goehring, founder of StoryTrust Media. Jon is a Newhouse-trained broadcast journalist who mastered the "clinical precision" of
The ROI of the Human Soul: Why Compassion is the New Competitive Advantage
In the traditional world of international trade, the rules are etched in stone: outperform, outmaneuver, and out-earn. For thirty years, Dr. Bruno Roque Cignacco was a master of that world.
Flipping a Family Crisis into a Digital Marketing Success: Sean Boyle’s Flipped Story
Sean Boyle’s journey didn't start in a marketing agency; it began in a South Philadelphia neighborhood bar called The Boiler Room. Watching his father build a community - and later
Your Invitation to The Flipped Story
An Adventure in Human Discovery I’ve always been fascinated by the "how." Not just the high-level business results, but the messy, serendipitous, and human journey that happens behind the
Dave on Dave Man
It’s been a bit of a curveball adventure, this Dave Man thing. So what’s it all about? The first thing is I’m having fun. Fun concepting. Fun creating. Fun innovating.
Dave Man | 2025 Plan
"Everyone has a plan until they get punched in the mouth" ~ Mike Tyson 2025, meet #DaveMan. The year started with optimism. Meanwhile, Reality (Iron Mike) was winding up
Dave Man | Webinars
We've all been there - what would #b2bmarketing be without the #webinar? And yes, every webinar works out perfectly every time..
Generative Marketers using Generative Marketing in Generative Markets
The conversation around Generative AI seems to be everywhere, within every space. But ‘everything’ feels like too big a landing zone for my normal-sized mind, so as a professional marketer,