Consulting is a true “idea” driven business, and it is important to recognize that a big piece of being an “idea” driven business is focused on being able to articulate the value that your practice brings to specific issues.
Idea Driven Business: We define an idea driven business as being able to collect fees for a specific idea derivative service. Every consultant fits inside of this box regardless of the specifics of their practice. (Definition courtesy of Gadarian Digital)
Blog: A blog is defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. (Definition courtesy of Google Search)
Ergo… if you are involved in an idea driven business, which a consulting effort clearly is, the necessity of being able to convey your ideas is critical, and while not the sole vehicle for doing so, a business blog is certainly a compelling way to do so.
So without further ado (by the way I have no idea why I’m using words like ergo and ado, but I’ll stop doing that for the remainder of the post!) here we go – 9 Reasons Why Every Consultant Needs to Blog. Click to Continue…