Small business owners have some very unique challenges when it comes digital identity management. In particular there is always the need to establish a proper balance between what you are doing online versus how you manage the rest of your business. Here are five very focused ideas to help a small business owner with their digital identity.
Big brands deliver phenomenal marketing messages, particularly for consumer products such as sneakers, movies and more recently smart phones, but that high level marketing treatment is not an exclusive approach reserved only for the multi-nationals. No matter what the size of your company,YOUR BRAND deserve nothing less in terms of how you approach your marketing. Truthfully, as a small business you can afford nothing less BUT you need to find your edge.