Every web interaction is filled with anticipation. The site visitor is hoping for something. The site owner, similarly has a desired outcome. Sometimes the parties are aligned, and other times
Consulting is a true "idea" driven business, and it is important to recognize that a big piece of being an "idea" driven business is focused on being able to articulate
In 1.0 in order to win another party had to lose. Something to do with finite resources, rules of the game, Ronald Reagan and relative positioning. Information and the New
One effective strategy when putting together your blog posts is to incorporate what is "hot right now" on the internet and while I know that YouTube has always had a way to sort views by "Most Viewed/Comment/Shared" it appears that the second largest search engine (that's right - YouTube is #2 right behind Google) has also started to roll out a few updates on how to find content that is popular right now.
Today I had a very nice surprise as one of my tweets inspired someone whom I respect a great deal to write a blog post on their site.
Big brands deliver phenomenal marketing messages, particularly for consumer products such as sneakers, movies and more recently smart phones, but that high level marketing treatment is not an exclusive approach reserved only for the multi-nationals. No matter what the size of your company,YOUR BRAND deserve nothing less in terms of how you approach your marketing. Truthfully, as a small business you can afford nothing less BUT you need to find your edge.