Tag Archives: online marketing

10 Reasons Why Every Consultant Needs to Blog

Consultants BloggingConsulting is a true “idea” driven business, and it is important to recognize that a big piece of being an “idea” driven business is focused on being able to articulate the value that your practice brings to specific issues.

Idea Driven Business: We define an idea driven business as being able to collect fees for a specific idea derivative service. Every consultant fits inside of this box regardless of the specifics of their practice. (Definition courtesy of Gadarian Digital)

Blog: A blog is defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. (Definition courtesy of Google Search)

Ergo… if you are involved in an idea driven business, which a consulting effort clearly is, the necessity of being able to convey your ideas is critical, and while not the sole vehicle for doing so, a business blog is certainly a compelling way to do so.

So without further ado (by the way I have no idea why I’m using words like ergo and ado, but I’ll stop doing that for the remainder of the post!) here we go – 9 Reasons Why Every Consultant Needs to Blog. Click to Continue…

YouTube Trends as A Blogging Resource

YouTube Trends LogoOne effective strategy when putting together your blog posts is to incorporate what is “hot right now” on the internet and while I know that YouTube has always had a way to sort views by “Most Viewed/Comment/Shared” it appears that the second largest search engine (that’s right – YouTube is #2 right behind Google) has also started to roll out a few updates on how to find content that is popular right now. Click to Continue…

A Tweet That Motivated Another Blogger to Post About “Un-Game” Behavior

Today I had a very nice surprise as one of my tweets inspired someone whom I respect a great deal to write a blog post on their site.

#pleasestop I seem to be attracting a run of new followers who are young attractive and who have no profile descriptions…less than a minute ago via web Favorite Retweet Reply

Click to Continue…

Big Brand Ideas for Small Business Marketing

Nike-Billboard-Ad-CampaignBig brands deliver phenomenal marketing messages, particularly for consumer products such as sneakers, movies and more recently smart phones, but that high level marketing treatment is not an exclusive approach reserved only for the multi-nationals. No matter what the size of your company,YOUR BRAND deserve nothing less in terms of how you approach your marketing. Truthfully, as a small business you can afford nothing less BUT you need to find your edge. Click to Continue…