Measurement

ROI is a common refrain in social media - Return on Investment, or bluntly, is this activity worth my money and/or time? You hear talk about this all the time and so you should. Unlike your personal life where your motivations are considerably different, in business it is about making money. Specifically with Facebook there are some many opportunities to connect with your audience, to engage your customers and to solicit feedback but a big question is always what do these Facebook relationships actually mean in terms of your business.