While every business has their own specific needs, thought processes and norms, medicine in particular is interesting due to the sensitive and intimate nature of the services doctors and other health care providers deliver. Given the close proximity to patients there are a number of moral, ethical and legal boundaries that are very specific to this industry.

It’s also been very interesting to see the worlds of medicine and social media converge. In particular I have noticed an emerging trend among the larger, more clearly defined medical institutions in terms of their efforts to “get in front of” social media on a corporate level…