Making A Splash in Social Media

I recently saw a very fun TED Talk about social media – it is from 2009 and yet here we are and everything in the talk feels very spot on even today.

In particular the idea that by letting go the brand (in this case Greenpeace) was able to gain so much more – despite the fact that in doing so they ended up with an unexpected result that ultimately helped deliver on the outcome they were looking for.

Letting go…

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David Gadarian
With deep expertise in both digital strategy, and the "online narrative" David has helped businesses of all sizes to better define and to further expand their digital footprint. Prior to entering the world of 2.0, David spent 15 years living in working in Los Angeles as a television producer where he set up projects at networks including CBS, NBC, FX, TNT, Showtime and Comedy Central.

David is currently employed at Dassault Systèmes as the Digital & Social Media Sr. Marketing Manager for North America. The views and opinions expressed on this blog are in no way affiliated with Dassault Systèmes, but rather reflect the personal views of David.

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