New York Times Best Selling Author Terri Cheney came to us just as she was getting ready to launch her latest novel ‘The Dark Side of Innocence” and she had a specific problem – her publisher Simon and Shuster said she needed to get a professional Facebook Page up immediately. Following a phone consultation we then built a page out with a strategy to not only serve her books well but also to help nurture her relationship with her fans. As Terri was less familiar with Facebook we also provided her with some coaching in terms of how to use Facebook to help cultivate relationships with her audience.
Dr. Yvonne Akpalu runs Why Science, an education company focused on STEM education for K-12. As you can see from the website, Why Science travels in a variety of directions and Dr. Akpalu needed some help formulating a cohesive digital strategy. We came in and delivered a digital roadmap and also helped to formulate her strategy for her website. We continue to work with Dr. Akapalu and Why Science on an ongoing basis.
Our client Why Science recently produced a documentary film called Ease the Quiet Storm focused on their own efforts to document the ever widening achievement gap plaguing our country. As anyone who has ever made an independent film can attest to, as hard as it is to make the movie, finding an audience often times proves equally daunting. We were brought in to help define the value proposition for an online audience as well as to help integrate social media aspects into the movie marketing. The picture for this movie has just been finalized and we are going to be working on this project on an ongoing basis.
David had a book coming out, “Outsiders on the Inside: Creating a Winning Career Even When You Don’t Fit In” and he wanted to put together a new website that could unify his brand. After sitting down with David and learning more about his goals, we built a strategy that was very much about David communicating (did I mention that he wrote a book, actually this was his 7th…) and also introduced vibrant social media channels including a customized Facebook page, a Twitter strategy, a YouTube page (we also shot somewhere around 45 videos for David including a trailer of his book) as well as an overhaul of his newsletter. You can check out David’s new site HERE.
KewlBites.com is the brainchild of Reed Alexander, a 15 year old with more sense than most adults. Initially they brought Gadarian Digital on to help define their communication strategy. They had a website in place but the site was not dynamic in the way that Reed is. We introduced a blog and then we went a little further and developed profiles on Facebook, Twitter and YouTube. The site is all about making healthy diet and lifestyle choices and Reed has recently been invited to be a Champion of the Empower Me movement.
A news and information blog run by David Gadarian (yep, that’s me!). The site is both a passion project and it also serves as the digital sandbox for Gadarian Digital. The Twitter feed (@mostmostnews) has over 20,000 followers. www.mostmost.net.