Assuming you’ve spent any time on this site, you know that a big value is placed on storytelling. If you are not familiar with Gadarian Digital feel free to read about my background and you’ll see – storytelling has had a big role in my life for a long time.
So let’s say you drink the Kool-Aid and you are willing to say that storytelling is probably a big player in how you communicate to your customers and more so how your customers relate to you. Let’s also say you are taking that next step and are willing to say that your business blog is a wonderful opportunity to help share your story, to help craft it and ultimately to better connect with your audience.
I know what you are thinking – Kool-Aid tastes great, but how exactly do I get from point A to point B? More to the point how exactly do I go about telling my story through my blog?
Fortunately you are in a bit of luck as I have created a worksheet to help bring some order to the chaos that is the story of you. (And don’t worry – everyone’s story when taken as a whole is chaotic!)
The Worksheet is a Google Doc, and you don’t need to be a Google user to download it – in fact even if you don’t use Google Docs, you can go in the file section and “Download As” a Microsoft Word doc if that is better for you.
The Worksheet is free to download and is a complement to my recently released book “Better Business Blogging“. And no, you do not need to buy the book in order to get benefit from this worksheet. The feedback from this worksheet in particular has been very positive, and I’ve even used the Business Story Blogging Worksheet in a few workshops where again the response has been very favorable.
What the worksheet will do is walk you through a series of steps to help outline some of the key facts of your business, the areas where you differentiate and the worksheet concludes with you outlining a series of blog post ideas that will help you better communicate the story of your business.
And as I cover extensively in the book, “story telling” is just one area that you might want to concentrate on when crafting your entire business blogging formula, but the story of your business is a compelling reason for your readers to choose you over another business and this worksheet is a great place to start.
Hope it helps.