Business Blogging Segmentation Worksheets


Following up on our recent post on Business Blogging Segmentation here are a few critical worksheet that you can freely download and use to help craft your business blogging segmentation strategy and approach.

If you’re going to explore a segmentation strategy in earnest it is critical that you have a firm grasp on who you are marketing to.  Our buyer persona worksheet should go a long way in helping you to address this critical issue.  Also – please don’t feel a need to blaze through your buyer persona worksheet – the stakes are extremely high, and the lifetime value you can derive from having a firm understanding of your buyers is immense and extends way beyond your business blog.

With a firm handle on your buyer personas the next step is focused on planning:

And from a plan we now move into action!

As I mentioned in the initial post on this subject, one area that I would keep “top of mind” is the concept that as a business owner you have complete liberty to use your website to explore the viability of new business segments and your business blog provides you with a fantastic and very cost effective way to do so.

Happy segmenting!

David Gadarian on LinkedinDavid Gadarian on Twitter
David Gadarian
With deep expertise in both digital strategy, and the "online narrative" David has helped businesses of all sizes to better define and to further expand their digital footprint. Prior to entering the world of 2.0, David spent 15 years living in working in Los Angeles as a television producer where he set up projects at networks including CBS, NBC, FX, TNT, Showtime and Comedy Central.

David is currently employed at Dassault Systèmes as the Digital & Social Media Sr. Marketing Manager for North America. The views and opinions expressed on this blog are in no way affiliated with Dassault Systèmes, but rather reflect the personal views of David.

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