It happens all too often. A business owner has a website that does absolutely nothing for their business. The site might look nice and the site might even link to all the latest 2.0 but the truth is the site for whatever reason does not reflect the actual needs of the business.
Recently I sat down with someone who had a very big store as their home page. They offered up a million different flavors of their various different “widgets” all available for purchase on their site. I have to say given the scope of how much they offered I was impressed – walking in as a stranger to their business the storefront felt substantial. But this business owner was also in an extremely competitive market.
As we got to talking about how the website was performing the business owner expressed frustration as he said his site does not really generate any sales….
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Gadarian Digital has decided to pull all advertising on The Rush Limbaugh Radio show after the Limbaugh went on air and called activist and law school student Sandra Fluke a “slut” and a “prostitute” last week for advocating for contraception access for all.
The reality is we don’t currently advertise with this show, but if we did we would have pulled out. Is our headline misleading? Perhaps. But perhaps not. So why in the world are we issuing a statement on this?
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Today is a very big day for Nimble – a new social CRM that our digital planning company is an authorized solutions partner for.
As I mentioned when I first announced the Nimble partnership on our site, this company has impressed me tremendously in terms of the output as well as with how they communicate – in today’s very fast moving environment these factors are both MUST HAVES for any technology provider.
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A person who chooses to become a freelance writer has a rewarding future in store. Writing articles for profit can be a wonderful way to tap into creative thinking, to educate oneself on a variety of topics, and can provide a steady income. However, there are challenges to freelance writing. Sometimes clients need articles regarding topics that the writer may not know well, requiring more research than average, but a talented writer can cover topics from an LED TV to the Tower of London. There are five basic items that should be considered before a freelance writer begins to write any article.
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One of our firms’ best assets is knowing “things.” Considering we are a digital marketing company, that should not come as a surprise – if we don’t know “things” we don’t really provide any value. In fact every week some of the calendar is dedicated to ongoing learning. Some of that learning takes place in the form of reading blog posts (just a quick heads up – we plan on putting up a big list of our favorites soon), some learning is focused on taking the time to read various white papers, videos and webinars and yes we still go old school and actually read books!
In any event, it is still early days on this project for Gadarian Digital but the reason to share it now is mainly to give those of you looking for some alternative ideas an inside look at how we are going about putting this particular wrinkle of our business together. Learn from our mistakes, and yes we will be sharing them…
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In late 2011 I had a real scare regarding one of my clients (don’t worry the story has a nice resolution). It all started when I got an automated message from WordPress saying like:
“Someone has requested a new password. If you did not make this request please ignore this email”
Of course this is not they type of email you quietly disregard.
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Later this month, on January 25, 2012 I will be co-hosting a FREE breakfast event in Burlington, MA from 8:00 – 10:00. There will be two presentation that will provide our guests with ideas to amp up your digital marketing for 2012. The morning is focused on already established businesses looking to plan for and…
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One of the goals for 2012 is to really start to publicize our digital planning & strategy company much more. I’ve worked hard to provide my clients with great service and I’ve worked hard to stay ahead of the curve and be knowledgeable about what I do. So here are a few of the strategies…
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Sounds funny to hear so much talk about a multi-billion dollar company such as Google struggling to achieve but I can say that for this little digital marketing firm, Google is going to play a much bigger role in what we do for 2012. In 2011 we integrated Google Apps into our mix which has…
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2011 has come to a close and one of the great things about blogging anyway is the wealth of year end recaps. Here is a list from some of the blogs that I regularly read. Trust me, you read through these posts and you will learn a ton! In no particular order… The Best of…
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