One of our firms’ best assets is knowing “things.” Considering we are a digital marketing company, that should not come as a surprise – if we don’t know “things” we don’t really provide any value. In fact every week some of the calendar is dedicated to ongoing learning. Some of that learning takes place in the form of reading blog posts (just a quick heads up – we plan on putting up a big list of our favorites soon), some learning is focused on taking the time to read various white papers, videos and webinars and yes we still go old school and actually read books!

In any event, it is still early days on this project for Gadarian Digital but the reason to share it now is mainly to give those of you looking for some alternative ideas an inside look at how we are going about putting this particular wrinkle of our business together. Learn from our mistakes, and yes we will be sharing them…

Sounds funny to hear so much talk about a multi-billion dollar company such as Google struggling to achieve but I can say that for this little digital marketing firm, Google is going to play a much bigger role in what we do for 2012. In 2011 we integrated Google Apps into our mix which has…

It’s been a really interesting year in terms of what we’ve managed to publish. One of our early goals for 2011 was very focused on delivering some great content through our blog. Over time we experimented, learned and eventually even iterated based on past blogging “wins” and the results are the below selections – our…

Earlier this week I was fortunate enough to have attended an event put on by Digiday called Digiday Agency – the event as you might guess was very focused on advertising agencies, what they do, how they do it, and how they are adjusting to a very fluid world where digital is having a much bigger role in how brands present themselves. Overall the event was a bit outside of my work world but I wanted to be there to get some new perspective that perhaps I could also integrate into my own business offering.