We live in an interconnected world where data is constantly co-mingling with messaging. It all sounds great as long as everyone is a good actor. Unfortunately in our “new normal” we are quickly learning that data management has far reaching implications that can extend far beyond the initial intent of the data.
The Sony “Interview” hack is a classic example of this. If you’d like a timeline here is a pretty decent one created by Deadline Hollywood. In addition if you’d like to go a little deeper you can read all about it from the Hollywood Reporter using their subject search function.
So here are some new rules….… Click to Continue…
I am pleased to share with everyone that I recently accepted a position as the new Digital & Social Media Marketing Manager – North America for 
Continuing with our ongoing series about Business Blogging, in this post we are going to explore the value of using your business blog to help your SEO (Search Engine Optimization) efforts.
Continuing with our ongoing series on Better Business Blogging, another great entry point for every business blog is a focus on marketing.
The basic premise behind segmentation of your blog posts is that you will be creating specific blog posts intended to connect with specific types of buyers. These buyers can be sorted in any way that makes sense for your business but some examples might be by demographics (sex, income, age…) by seasonal needs (holidays, summer, back to school…) or even by psychographics (where they might be in your business purchase funnel, their own headspace, lifestyle choices…).
