One of the challenges I see across companies of all sizes trying to achieve online marketing success is the big gap between what an organization would like to do versus what it really takes to successfully implement digital marketing activities. There are all kinds of reasons for this, but I think one of the biggest culprits leading to a lack of success is a resourcing challenge related to the man-hour marketing math gap.
In Part 1 of Man-Hour Marketing Math, we covered why it is critical that you optimize the full scope of your marketing activities INCLUDING the front end. In Part 2 (this post) we will examine some of the underlying reasons that cause this gap to exist. Bottom line… stop making excuses and start implementing, but here are some of the common reasons I’ve seen as to why measurement on this topic has challenges. Click to Continue…
We live in an interconnected world where data is constantly co-mingling with messaging. It all sounds great as long as everyone is a good actor. Unfortunately in our “new normal” we are quickly learning that data management has far reaching implications that can extend far beyond the initial intent of the data.
I am pleased to share with everyone that I recently accepted a position as the new Digital & Social Media Marketing Manager – North America for 
