In the past 24 hours I’ve seen a few interesting articles bubble up on the topic of fair value around digital rights coming from a few different angles. One thing is clear – the digital distribution tidal wave is here to stay. But the question remains – how do we protect the content creators? Click to Continue…
I recently delivered a Digital Marketing Power Tips presentation and one of my first slides introduced “Man-Hour Math” explaining that you need a good grip on the “time to complete” before you jump into your digital marketing projects. As we got to the Q&A portion of the presentation a good deal of the discussion came back to man-hour marketing math. And it got me thinking… perhaps this is a topic we can all spend a bit more time on. In this post, we are going to provide some real business benefit around why man-hour marketing math is critical to you as a marketer and how to create a man-hour marketing math approach. Click to Continue…
“Connected Marketing” can have so many different meanings depending on who is making the statement. In the context of digital, both of these words on their own are experiencing a pretty heavy evolution with a ton of fluidity around each of them. Together these two words, connected marketing, seem to represent what I might argue is the bleeding edge of what digital marketing has to offer both for the end user and for the business unit. Click to Continue…
It really is a great time to be a #thing. #Things are white hot right now. #Things are calm cool and connected! #Things have gotten so big that they even have a universe (the aptly named thingiverse)! Click to Continue…
Every web interaction is filled with anticipation. The site visitor is hoping for something. The site owner, similarly has a desired outcome. Sometimes the parties are aligned, and other times there is a gap. This is what I refer to as TENSION, and this is an critical part of the process. Click to Continue…
We live in an interconnected world where data is constantly co-mingling with messaging. It all sounds great as long as everyone is a good actor. Unfortunately in our “new normal” we are quickly learning that data management has far reaching implications that can extend far beyond the initial intent of the data.
The Sony “Interview” hack is a classic example of this. If you’d like a timeline here is a pretty decent one created by Deadline Hollywood. In addition if you’d like to go a little deeper you can read all about it from the Hollywood Reporter using their subject search function.
So here are some new rules…. Click to Continue…
I am pleased to share with everyone that I recently accepted a position as the new Digital & Social Media Marketing Manager – North America for Dassault Systèmes (more on this below).
The material impact for Gadarian Digital is that my company ceases to exist. I’ve been extremely fortunate in that through my work here at Gadarian Digital I have been afforded so many wonderful opportunities to work with and to be inspired by so many people, both clients and colleagues and I look forward to maintaining many of these relationships for years to come. That said, this was not an easy decision – but after 5 plus years of running my own company I felt confident that I was ready to begin to embrace new challenges. Click to Continue…
It is with great excitement that I am announcing the launch of the Better Business Blogging e-Series! The series came together as a result of years of actively coaching, consulting and rendering blogging services for our client base and in the series we cover a wide range of what we believe to be the MOST… Click to Continue…
In case you ever wondered… how exactly should I put my main blog page together (and you are not alone) we created this diagram and descriptive copy to help address this common pain.
Click to Continue…
In addition to using your business blog to participate in online opportunities, too often business owners develop a narrow vision and neglect to use their blog (and their entire website) to leverage offline opportunities. In this post we’re going to share 10 Ways to Leverage Your Business Blog in the Offline World to provide you with added value from your blogging efforts. Click to Continue…
