“Connected Marketing” can have so many different meanings depending on who is making the statement. In the context of digital, both of these words on their own are experiencing a pretty heavy evolution with a ton of fluidity around each of them. Together these two words, connected marketing, seem to represent what I might argue is the bleeding edge of what digital marketing has to offer both for the end user and for the business unit. Click to Continue…
The State of #Things
It really is a great time to be a #thing. #Things are white hot right now. #Things are calm cool and connected! #Things have gotten so big that they even have a universe (the aptly named thingiverse)! Click to Continue…
Why Tension Between a Visitor and Website is Good
Every web interaction is filled with anticipation. The site visitor is hoping for something. The site owner, similarly has a desired outcome. Sometimes the parties are aligned, and other times there is a gap. This is what I refer to as TENSION, and this is an critical part of the process. Click to Continue…
What the Sony Interview Hack Means for Digital Marketing
We live in an interconnected world where data is constantly co-mingling with messaging. It all sounds great as long as everyone is a good actor. Unfortunately in our “new normal” we are quickly learning that data management has far reaching implications that can extend far beyond the initial intent of the data.
The Sony “Interview” hack is a classic example of this. If you’d like a timeline here is a pretty decent one created by Deadline Hollywood. In addition if you’d like to go a little deeper you can read all about it from the Hollywood Reporter using their subject search function.
So here are some new rules…. Click to Continue…
New Beginnings with Dassault Systèmes. Gadarian Digital Closing Down
I am pleased to share with everyone that I recently accepted a position as the new Digital & Social Media Marketing Manager – North America for Dassault Systèmes (more on this below).
What Next for Gadarian Digital?
The material impact for Gadarian Digital is that my company ceases to exist. I’ve been extremely fortunate in that through my work here at Gadarian Digital I have been afforded so many wonderful opportunities to work with and to be inspired by so many people, both clients and colleagues and I look forward to maintaining many of these relationships for years to come. That said, this was not an easy decision – but after 5 plus years of running my own company I felt confident that I was ready to begin to embrace new challenges. Click to Continue…
Announcing the Better Business Blogging e-Series
It is with great excitement that I am announcing the launch of the Better Business Blogging e-Series! The series came together as a result of years of actively coaching, consulting and rendering blogging services for our client base and in the series we cover a wide range of what we believe to be the MOST… Click to Continue…
Anatomy of a Blog Page
In case you ever wondered… how exactly should I put my main blog page together (and you are not alone) we created this diagram and descriptive copy to help address this common pain.
Click to Continue…
10 Ways to Leverage Your Business Blog in the Offline World
In addition to using your business blog to participate in online opportunities, too often business owners develop a narrow vision and neglect to use their blog (and their entire website) to leverage offline opportunities. In this post we’re going to share 10 Ways to Leverage Your Business Blog in the Offline World to provide you with added value from your blogging efforts. Click to Continue…
Using Your Business Blog for SEO
Continuing with our ongoing series about Business Blogging, in this post we are going to explore the value of using your business blog to help your SEO (Search Engine Optimization) efforts. Click to Continue…
Marketing Your Business by Blogging
Continuing with our ongoing series on Better Business Blogging, another great entry point for every business blog is a focus on marketing.
Other concepts we have already reviewed such as injecting personality, conveying authority, and blogging with SEO in mind all have a large impact on your overall marketing approach. These ideas in some ways contribute to your marketing efforts. But these ideas also have distinct capacities that warrant individual considerations of each.
That said, it is also important to recognize the process of marketing as a wholly distinct discipline and framework by which you can also integrate your other efforts. Click to Continue…
