Part 2: Man-Hour Marketing Math And Why You Are Failing

One of the challenges I see across companies of all sizes trying to achieve online marketing success is the big gap between what an organization would like to do versus what it really takes to successfully implement digital marketing activities. There are all kinds of reasons for this, but I think one of the biggest culprits leading to a lack of success is a resourcing challenge related to the man-hour marketing math gap.

In Part 1 of Man-Hour Marketing Math, we covered why it is critical that you optimize the full scope of your marketing activities INCLUDING the front end.   In Part 2 (this post) we will examine some of the underlying reasons that cause this gap to exist.  Bottom line… stop making excuses and start implementing, but here are some of the common reasons I’ve seen as to why measurement on this topic has challenges. Click to Continue…


Man-Hour Marketing Math

How to Use Man-Hour Marketing Math to Ensure Online Marketing Success!

I recently delivered a Digital Marketing Power Tips presentation and one of my first slides introduced “Man-Hour Math” explaining that you need a good grip on the “time to complete” before you jump into your digital marketing projects.  As we got to the Q&A portion of the presentation a good deal of the discussion came back to man-hour marketing math.  And it got me thinking… perhaps this is a topic we can all spend a bit more time on.  In this post, we are going to provide some real business benefit around why man-hour marketing math is critical to you as a marketer and how to create a man-hour marketing math approach. Click to Continue…


Connected Marketing

connected marketing opportunity
“Connected Marketing” can have so many different meanings depending on who is making the statement.  In the context of digital, both of these words on their own are experiencing a pretty heavy evolution with a ton of fluidity around each of them.  Together these two words, connected marketing, seem to represent what I might argue is the bleeding edge of what digital marketing has to offer both for the end user and for the business unit. Click to Continue…

What the Sony Interview Hack Means for Digital Marketing

The-Interview-780x390We live in an interconnected world where data is constantly co-mingling with messaging.  It all sounds great as long as everyone is a good actor.  Unfortunately in our “new normal” we are quickly learning that data management has far reaching implications that can extend far beyond the initial intent of the data.

The Sony “Interview” hack is a classic example of this. If you’d like a timeline here is a pretty decent one created by Deadline Hollywood.  In addition if you’d like to go a little deeper you can read all about it from the Hollywood Reporter using their subject search function.

So here are some new rules…. Click to Continue…


New Beginnings with Dassault Systèmes. Gadarian Digital Closing Down

Logo_Dassault_SystemesI am pleased to share with everyone that I recently accepted a position as the new Digital & Social Media Marketing Manager – North America for Dassault Systèmes (more on this below).

What Next for Gadarian Digital?

The material impact for Gadarian Digital is that my company ceases to exist.  I’ve been extremely fortunate in that through my work here at Gadarian Digital I have been afforded so many wonderful opportunities to work with and to be inspired by so many people, both clients and colleagues and I look forward to maintaining many of these relationships for years to come.  That said, this was not an easy decision – but after 5 plus years of running my own company I felt confident that I was ready to begin to embrace new challenges. Click to Continue…